If you've ever bought a car at a new car dealership, you've probably been enticed with a 0% financing deal. Big auto manufacturers like Ford Canada, Honda Canada and General Motors Canada often offer 0% financing rates on the purchase of new vehicles.
But 0% financing isn't as incentivizing as you might think. Since you’re not giving the bank any reason to lend you money (by paying interest), you might be wondering just how it’s possible to get a 0% car deal? It usually isn’t the bank doing the lending but rather the automaker itself. It’s called captive lending.
The way an automaker makes money with a 0% deal is simple: The money does not get made on financing but rather the price of the car itself. Dealers will try to pad the cost of the car so they make their money back. They might also sell you extras to make up the difference, including extended warranties for your vehicle. Bottom line is, 0% financing isn't the amazing deal it seems like it is.
Also, the cost of financing gets built into the price of the car. If you obtain a 0% financing car deal, you likely will not get any other incentives on top of that. And that means the automaker still pockets a nice profit on the sale of the car despite not making any profit on the financing. You're better off utilizing a more normalized interest rate and taking advantage of other incentives the dealer is offering, or shopping elsewhere.
Dealers use 0% financing to get people into the showroom. But only customers with amazing credit can really qualify. To get 0% financing, you generally need a high credit score. This usually means having a credit score of at least 725, which puts you in the "very good credit" category.
At House of Cars, we're honest with our customers about the financing we offer them. We also aim to educate every customer about their particular credit situation and how we can create a plan for them to overcome their credit challenges. We want every customer who leaves our dealerships to not only understand their unique credit situation, but to feel comfortable with it, as well as the plan going forward!


